The consistency and placement of merchandise displays, point-of-purchase (POP) materials, and related marketing collateral directly impact sales.
SQM provides assistance in two major areas:
- Fulfillment Phase
- Maintenance Phase
1) Fulfillment Phase:
To enhance the effectiveness of any campaign and to ensure brand integrity, SQM will participate by utilizing appropriate field staff to deliver and set up all merchandising components of your program.
2) Maintenance Phase:
To ensure consistency during the campaign, SQM will complete ongoing monitoring of in-store presentation and related activities. Merchandising evaluations are completed through the use of Mystery Shopping and/or unannounced inspections at the site.
Sensors Quality Management Inc. (SQM) Merchandising Audits help you effectively:
- Protect the investment in marketing
- Protect brand image
- Positively impact sales through successful roll-outs
Contact SQM to learn more about implementing your customized program.