The consistency and placement of merchandise displays, point-of-purchase (POP) materials, and related marketing collateral directly impact sales. SQM provides assistance in two major areas:
To enhance the effectiveness of any campaign and to ensure brand integrity, SQM will participate by utilizing appropriate field staff to deliver and set up all merchandising components of your program.
-To ensure consistency during the campaign, SQM will complete ongoing monitoring of in-store presentation and related activities. Merchandising evaluations are completed through the use of Mystery Shopping and/or unannounced inspections at the site.
Sensors Quality Management Inc. (SQM) Merchandising Audits help you effectively:
- Protect the investment in marketing
- Protect brand image
- Positively impact sales through successful roll-outs
Contact SQM to learn more about implementing your customized program.