English
Workplace trust: Taking mystery out of mystery shopping – The Experts Say…
Ottawa Business Journal, January 2007. David Lipton
We don’t tell companies how to operate, we just tell them if what they want is being done. Our clients range from doctor’s offices, law offices, restaurants, hotels and - it’s a hard job but someone’s got to do it - I’ve even gone to Club Med.
Shining a Light On Mystery Shopping
Canadian Business Franchise , September/October 2006. David Lipton
You may not think your customers are always right, but seeing things the way they do can be key to unlocking your franchise’s potential. The perception a customer holds of your brand, your store and your service are vital to your success. As customers expect consistency from location to location, a poor experience at one store reflects badly on the entire chain.