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Brand Experience Evaluations measure your actual customer experience against your organization's standards and procedures set out in your mission statement.
The first step of the program is to create a customized evaluation form, with the help of our Operations Team.
Once the form has been developed, SQM sends Brand Experience Evaluators (BEEs) to your business location(s) of choice. BEEs are highly qualified evaluators who perform in-depth evaluations, due to their attention to detail and professionalism. The scheduled evaluations are conducted, to ascertain whether the standards and criteria that define your business are being followed. The BEE visits, calls, or emails your business and interacts with your employees as any customer would. Therefore, they experience your brand the same way as your actual consumers do, within your business environment. Their evaluations are then based on the intended brand experience and will provide you with insight as to whether your employees are delivering the standards your business has set.
With the Brand Experience Evaluation program, you will be empowered to strengthen your brand and better serve your customers.
Sensors Quality Management Inc. (SQM) Brand Experience Evaluations help you effectively:
- Monitor adherence to company standards and procedures
- Reinforce training and desired behaviours
- Coach employees to increase sales, profits, and customer loyalty
- Better understand the gap between your brand promise and the actual customer experience
- Quantify lost opportunities
Contact SQM to learn more about implementing your customized program